Rodney Atkins and Applebee's Launch Military Thank You Campaign
Platinum-selling country artist Rodney Atkins has partnered with Applebee's to launch the world's largest ongoing military thank you campaign, honoring veterans and active duty soldiers worldwide.
As Ambassador of the Thank You Movement, Rodney Atkins officially launched the campaign this morning with an exclusive announcement on NBC's Today show, followed by a stellar live performance for an enthusiastic crowd of civilians, veterans and military organizations in New York's Times Square.
Guests of honor at the event included representative from Pinnacle Five, comprised of senior enlisted members from all the respective branches of the US Military, as well as Disabled American Veterans (DAV) and Military.com - the largest military and veteran membership organization consisting of 10 million members.
Aimed at creating a groundswell of gratitude for our nation's military, the Thank You Movement offers messages of thanks to our veterans and troops via www.thankyoumovement.com, Applebee's Facebook Fan Page, #thankyoumovement on Twitter and on YouTube.
The website will host a live rolling counter of ongoing "Thank Yous." Veterans and active duty troops can then go online anytime to see and hear heartfelt thanks from the people they serve.
The Thank You Movement is a natural extension of both Rodney Atkins' and Applebee's longstanding dedication to veterans and active duty military. Atkins has always made time to support the US armed forces and their families, often visiting with soldiers, volunteering at various base concerts, and spending time with wounded warriors at Walter Reed Army Medical Center.
In 2012, he will participate in a USO tour of military bases abroad. Likewise, Applebee's has served more than two million free "thank you meals" to the military on Veteran's Day for the past two years, and will continue the tradition this year.