Yallwire News

Kenny Chesney is reportedly checking into the possibility of starting his own fashion line of denim jeans. While Chesney's management company refused to comment on whether such a project is in the works, a spokesman for Sights Denim Systems, a company based in Henderson, KY, confirmed to CMT.com that Kenny has visited the factory and that a line is in the "concept" stage, but still in its "infancy." Sights Denim specializes in creating stressed, stained and stone-washed jeans.

Meanwhile, Chesney's latest single, "Better As A Memory," is soaring up the charts. He shares that it has depth, and sometimes those songs mean the most to people. He explains, "I think when you love the music, you have to let it lead... I think if people don't see their lives in your songs? don't feel like they're living what you're singing, it never truly connects. I know that's how it always was for me? and I know this is a song I've been inside a few times - and it says it in a way I couldn't."