Yallwire News

Joe Nichols will be utilizing his good looks, as the new face of Roper Apparel and Footwear. Joe says, "I am very excited about my relationship with Roper and like the fact that this partnership developed naturally. There are quite a few similarities in our attitudes toward our respective businesses, and I appreciate that. This partnership feels good, and I am happy to be a part of it." The advertising campaign will kick off in May with a series of magazine ads, leading up to the CMA Music Festival in Nashville.