Dog lovers are never shy about publicly parading their pooch pride. But too often cat affection is locked behind closed doors. No more, says the makes of Fresh Step® litter!
In honor of Cat Appreciation Month this February, the makes of Fresh Step litter have teamed up with cat-loving country star Kellie Pickler to ask cat lovers to flood Facebook with images of them wearing their favorite cat-centric clothing.
Don't have any kitty couture? No problem. The Fresh Step brand has partnered with Pickler and fashion designer Geren Ford to design a must-have limited-edition cat sweater. The sweater will be available for purchase online at www.aspcaonlinesotre.com, with 100% of proceeds benefiting the ASPCA® (The America Society for Prevention of Cruelty to Animals).
Cat lovers who aren't in the market for a new sweater can get in on the fun, too. The Fresh Step Facebook page houses an online application that lets people digitally place the Pickler sweater onto a photo of themselves on Facebook. The Fresh Step litter team, will donate $1 to the ASPCA for every photo posted, through March 15th, 2012, up to $100,000.
"It's time for cat lovers to truly display their cat pride," said Pickler, whose new album 100 Proof launches this week. "I collaborated with fellow cat lover and designer Geren Ford to create a sweater that we hope any cat parent would wear to show their kitty pride and that all animal lovers can wear in support of the ASPCA."
The oatmeal heather-colored tunic "Kitty Crooner" sweater with green sequin embellishments celebrates Pickler's country roots and gives wearers a modern vintage look. The sweater will be available for purchase at www.aspcaonlinestore.com for $35 while supplies last.