Tomorrow, Tim McGraw will officially announce his first fragrance - McGraw by Tim McGraw. The woody, spicy scent by Coty has hints of nutmeg, lavender, sandalwood and even includes aged whisky. According to Women's Wear Daily, the fragrance, McGraw, will launch this August in about 20 thousand North American chain drugstores, Wal-Mart and mid-tier department stores. Prices will range from 17 dollars for 0.5 ounces to 30 dollars for 1.7 ounces. A marketing rep for Coty shares, "Tim resonates with the American consumer. He is admired not only for being a great musician, but also for being a great husband [to Faith Hill] and father [of three]. We see this as one of the most significant mass market fragrance launches since [Coty launched] Celine Dion five years ago."
Print advertising begins in the September issues of lifestyle and men's magazines. A TV campaign will also begin that month that features Tim caught in a jam session, with an analogy made between creating a song and creating a fragrance. An Internet campaign is also planned. Additionally, Tim - who already has visited the factories producing the scent - will offer a special CD with fragrance samples inside. He has reportedly been very involved in both creating the scent and designing the bottle. The fragrance's rectangular glass bottle has a black leather like neck, with a silver cap with embossed rope representing McGraw's country roots in silver and a replica of a guitar pick on the top of the outer box to symbolize Tim's music.
This is expected to be the signature fragrance in the McGraw line.